Online training: How to sell to the Dutch public sector

For foreign businesses who want to grow by winning (more) public sector contracts

Exclusive: maximum capacity of 10 participants

Do you want the Dutch government and Dutch regional and local authorities as a customer? Or are you already doing business with the public sector, but have little to no idea how tendering works in the Netherlands - and how to qualify for more government contracts? Then participate in our special online training. In just two mornings, you’ll learn everything you need to know. It can't get more efficient than this!


A hands-on training
You will acquire all the essential knowledge about the tendering process in the Netherlands. We will tell you which landmines to avoid and which challenges to overcome. You will discover that public sector clients are likely to be more loyal and consistent than other customers. And that the rewards of success are great—government contracts are large and lengthy in nature. Good to know: the annual procurement volume of the Dutch government is a staggering 100 billion euros!

The training is practical and interactive, so you will leave with many tips and helpful advice that you can apply to your work the very next day. For instance, you will learn:

  • what the Dutch public sector landscape looks like;
  • to understand the Dutch public sector challenges;
  • what the Dutch public sector procurement rules and regulations are;
  • what the key tactics for building partnerships with Dutch public authorities are;
  • why the public sector stimulates sustainable public procurement;
  • where and how to find relevant tenders;
  • how to sign up for tenders;
  • how to bid on contracts.

By the end of the training, you will have a solid understanding of the Dutch public sector and procurement, and will be ready to start bidding with confidence.

Case study
After gaining insight into the Dutch public sector, you will actively engage in a case study during the training. You will identify the government customer profile that aligns best with your organization and will be able to strategize how to position your product/service. You will understand how to meet the core needs of the chosen profile through a compelling proposition. The goal is for you to be able to start implementing the profile and proposition directly in your daily work.

Who is the training for

The training is intended for anyone currently conducting business with, required to engage with, or interested in working with the Dutch public sector. This includes business owners, business development staff, account managers, sales managers, executives and management personnel.


Date Location Duration Language
29/10/2024 + 31/10/2024 Online 9.30 am to 12.30 pm
digital check-in 9.15 am
- Central European Time: UTC+1


€ 1495,- excluding VAT, inclusive of digital materials and a certificate.

Participating with colleagues: If you participate with colleagues, every second and subsequent participant will receive a €100 discount


The training has a maximum capacity of 10 participants to ensure a dynamic and interactive session. Therefore, registration is on a first-come, first-served basis.


It's an online training, so you can attend from anywhere in the world.


We can also integrate the training into your own organization so that it is targeted towards your needs, objectives and people. This can be done online or in-person at your office. Whatever suits you best. We will work closely with our inspiring experts to tailor the content around the key development areas your team are prioritizing, shape the learning outcomes around your core departmental challenges and make the most of your L&D and upskilling budget.
Call us of 06 86 81 24 09 or

Your trainer

Han Kettenis

Han Kettenis

Han Kettenis, is an entrepreneur who has played a key role in the development of various groundbreaking concepts. With over 20 years of experience in bidding on various types of tenders across diverse industries, he guides many large and SMEs (Small and Medium-sized Enterprises) organizations in participating in European and negotiated procurement processes.


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